50 at Home Date Night Ideas (That aren’t a Movie!)

Instagram is hot property for tourism today. This series of Hotels Tourism Instagram Marketing Tutorials will provide a brief video (under 30 seconds) to overview the benefits of Instagram with respect to its major features. The description and notes under the video will expand on the How and why for each aspect.

Aligned with New Consumer Behavior

Instagram aligns with the new attitude to information which is visual, engaging and real. Real in the sense that it is user and brands sharing what matters. It’s authentic as Instagram does not allow affiliate marketing and you cannot link back to your site or a landing page that sells a product.
Its a counter-intuitive channel for brands, or so it would seem. But the reality is that Instagramers, and perhaps consumers in general, are wary of brand messages. What brands say about themselves tends to be largely discounted.


Entertain To Inform & Engage

The new trend to brand adverting is more in line with entertainment. Entertainment first and Information second is the new norm for brands. We see this with BMW example and with the fun ads by booking.com and others. The concept is to provide interesting, entertaining content that engages and motivates without having to bang the drums and shout out a message.

Let the medium tell the story. So Instagram has its own 15-second stories and its full video with IGTV. And that in direct response to the fact that videos are more engaging than photos. In fact video posts get  38% more engagement than image posts and twice the number of comments. The fact is that 100 million users are interacting with Instagram Live video everyday.

Favoured by Millennials

Instagram Stories were launched a years after Snapchat had introduced the concept to great applause. Yet today 68% of Millennials use Instagram versus Snapchat (about 40% use Snapchat). As Millenials are the new consumer it is important to follow their thinking and to be where they are. They are a new consumer with a very different motivation. They care about the experience first, and put what is done, how it is done and its impact above valuing things and possessions. This requires a new philosophy for brand messaging and brand integrity.

What’s important in recovery?

It’d be great if we promised you Olympic swimming pools, private chefs, and exclusive living arrangements, but that’s not what we’re about here at the Good Life. However, we do have a good life recovery program — a program that works.
We’re not going to promise you the sun and the moon. We’re not going to promise you a vacation from life. That’s not what treatment’s about and that’s not how we operate.

Rather, we promise you or your loved one a challenging and life-changing experience driven by comprehensive and evidence-based clinical care.

The Good Life Recovery Program

What does that care look like? Well, our day and night addiction treatment program offers the following:

An intake process including a biopsychosocial and psychiatric assessment.
An individualized, uniquely tailored treatment plan.
Therapeutic groups meeting for a minimum of 25 hours each week and focusing on a variety of topics.

Individual therapy with a dedicated primary therapist.
Family therapy.
Psychiatric care.
A strong focus on family care and involvement.
Workshops on a variety of topics, including spirituality, health, tools for sober living, and many others.
Wellness and adventure therapy activities that complement and deepen your treatment experience.
Extensive case management, including housing, work, education, legal, and medical help

How to Cover Overhead Costs for Your Small Business

Everywhere you look, it seems many companies – large and small – are going out of business. Their downfall often is not their business idea or concept, it is the fact that they didn’t properly account for the costs associated with running their business. Overhead costs are part of the daily running of your business, but if your revenue is up and down, then it can be hard to cover 2226those costs without accruing late fees or being forced to give up growth opportunities.

Take Toys ‘R Us as an example. The company recently filed for bankruptcy due to a staggering $5 billion in liabilities. Those liabilities start with loans meant to cover growth or overhead costs, but eventually, the amount of your overhead costs exceeds the assets that your business owns. The reality is that once that happens, your business is in danger of going under.

Your business probably can’t compare in size or scale to a retail giant like Toys ‘R Us. Still, even a small business can rack up considerable overhead expenses, including the costs associated with space, manufacturing, training, payroll, utilities, insurance, and more. If you are struggling to cover these expenses, then growth opportunities or even the ability to add talents and skills through the hiring of personnel could be in jeopardy.

If you need to bring another manager onboard or purchase new equipment, you may wonder how you will manage financially. While those purchasing or hiring decisions could give you the ability to increase your revenue, the truth is that you are going to have upfront costs associated with this growth, in addition to the overhead costs for small businesses that you already have.

In this post, we will discuss some common overhead costs and how you can best manage the money flow in your small business to address these expenditures.

What Are Overhead Costs?

First, what do we mean by the term “overhead costs?”

These refer to ongoing costs you must regularly pay regardless of how much income your business is generating. Most of these costs are associated with the daily functioning of your business and directly impact your ability to generate additional income if they are not paid promptly.